How to Win an Election in a Democracy

How to Win an Election in a Democracy

  • Promise voters whatever they want
  • Persuade voters, or at least cloud the issues, by using ad hominem attacks, appeals to emotion, baseless accusations, cherry-picking the evidence, conspiracy theories, disinformation, distractions, empty rhetoric, false claims, false promises, guilt by association, lying with statistics, misleading statements, red herrings, straw man, unsupported claims
  • Make it hard or impossible for the opposition to vote
  • Dilute the opposition’s vote
  • Stuff the ballot box